Chicago Daily Photo

Monday, July 31, 2006

Push me....pull me


I was on my way home from Millennium Park where I’d been snapping both inspired and insipid shots of the Juame Plensa fountain for my final post on the park when I saw the ubiquitous Federal Express truck and for the first time, after decades of looking at FedEx trucks and envelops, saw an interesting, appropriate design element in the logo. The white space between the red “e” and red “x” forms a perfect arrow, a symbol of direction and movement. How perfect! If only the truck and the arrow were pointing in same direction!

105 Comments:

Blogger Lisi said...

ah.....that's an interesting thing that you noticed, I would never have spotted that!

7:34 AM  
Blogger Natalie said...

I read about it. The guy that designed the logo did it on purpose. He had to make his own font so the letters would touch each other in the right way.

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Blogger Caz said...

Glasgow, Scotland DP

Yeah I think I read about that too! Pretty cool shot, nice and cheery. :)

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Blogger Juggerpix said...

OMG.... how many times have I seen those trucks and never saw that!

I have to go tell someone else now!

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Blogger luggi said...

I never notice that either. That's pretty good logo design . . . clever fellows!

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Anonymous Anonymous said...

Love your blog Nancee. Think I'll book the next flight to Chi Town. And how clever you are to observe the arrow. Maybe the other half of the "x" means they go in both directions? All over the country - coast to coast? Ginny

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umm... the other side of the truck would be in the right direction.... but you had to be there.

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